GARAGE XYZ
BEING A FAN ISN'T ENOUGH
Challenge
GarageXYZ sought to amplify the connection between their online racing community and real-world racing events. They wanted to facilitate more community involvement and boost their brand presence within the motorsports industry.
Goal
I was tasked with designing an eye-catching car livery that embodied the spirit of the online community and served as a visual touchpoint for their sponsored races. Seamlessly incorporating hexagonal shapes and Web 3 imagery, I created various iterations to find the perfect balance of form, function, and brand identity. In addition, I consulted & designed for multiple project pitches, most notably developing a proposal for them to serve as the marketing and sales arm for MotorsportLabs.
Solution
The dynamic livery design not only enhanced the aesthetic appeal of the race car but also served as a visual representation of the community at racing events, boosting their participation and engagement. Meanwhile, my contributions to the project pitches and marketing strategies paved the way for partnerships, positioning GarageXYZ to expand their influence within the motorsports industry.
GAllery
BEING A FAN ISN'T ENOUGH
Challenge
GarageXYZ sought to amplify the connection between their online racing community and real-world racing events. They wanted to facilitate more community involvement and boost their brand presence within the motorsports industry.
Goal
I was tasked with designing an eye-catching car livery that embodied the spirit of the online community and served as a visual touchpoint for their sponsored races. Seamlessly incorporating hexagonal shapes and Web 3 imagery, I created various iterations to find the perfect balance of form, function, and brand identity. In addition, I consulted & designed for multiple project pitches, most notably developing a proposal for them to serve as the marketing and sales arm for MotorsportLabs.
Solution
The dynamic livery design not only enhanced the aesthetic appeal of the race car but also served as a visual representation of the community at racing events, boosting their participation and engagement. Meanwhile, my contributions to the project pitches and marketing strategies paved the way for partnerships, positioning GarageXYZ to expand their influence within the motorsports industry.
