TIMMY SHOT ME

Timmy Shot Me is a creative studio born from the mind of a music producer turned filmmaker. For this case study submission, the challenge was to develop a bold, cinematic brand identity that captured the energy of Timmy’s work—gritty, expressive, and rooted in the cultural intersections of hip-hop, punk, and protest art. The brand needed to feel raw yet current, and flexible enough to be applied across both professional and narrative-driven contexts.

I created an identity system that plays on the double meaning of the word “shot”—referencing both the lens of a camera and the unruly nature of punk and rap culture. The branding balances rebellion with trend-savvy appeal, combining distressed typography, stark compositions, and tactile visuals that feel as at home on a zine as they do in a film title sequence. The logo—a fragmented aperture mark—serves as a recurring icon that can be stamped across physical merch, video transitions, or used as a standalone badge of creative defiance.

The final brand identity delivered a distinct, culturally tuned visual language that elevated Timmy Shot Me from a personal label to a studio-ready concept. It opened the door for the brand to be extended into a line of props, wearable items, and digital assets—bridging the gap between creative studio and cultural imprint. As a competition entry, the project demonstrates how strategic branding can be both referential and original—designed to provoke, resonate, and evolve.

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